This isn’t a usability study, but it does show some of the drawbacks of eye-tracking research.

The smaller the tech, the more natural the testing environment?

My main takeaway? Do a pilot test. Specifically when conducting remote, unmoderated usability tests… do a pilot test every time.

I know my way around the website but I’ve wondered how new users would find the experience.

With invention, it’s easy to get lost in the weeds.

I think this shows the importance of knowing the website well before finalizing the tasks and questions.

It makes me wonder why people use error rate at all?

A formative test reports on what is broken while a summative test examines what is working.

When you hover over a link and it changes color, that’s pliancy at work.